Netflix deal with Warner Bros. includes delay in queues & why it is misguided.
Under a new deal between the two companies, Netflix users won’t just have to wait 56 days to rent Warner Bros. movies on DVD. They’ll have to wait 28 days to add the movies to their queues.
As part of the Warner’s continuing effort to boost its DVD, Blu-ray, and video-on-demand business, the studio’s new deal with Netflix throws up a new roadblock for people willing to wait and get the movie as part of their monthly subscription.
Making people wait to just add it to their queues on Netflix, just another example of why people dislike Hollywood entertainment companies sometimes.
I totally agree with Marco Arment (creator of Instapaper) on what this delay means for me in practice.
If Iâm adding a movie to my Netflix queue, Iâve already decided not to buy the DVD. Iâm adding it because it looks mildly interesting and Iâd like to watch it sometime. If I canât add it to Netflix, Iâll just forget about it and probably never see it.
To further echo that, If I am looking to rent a movie it is likely one that I did not have enough interest to see in the theater itself. That means I am not real interested in buying it before I have seen it, so I will wait to rent it.
The point that MG Siegler makes below is very pausbile I think in the long term.
I hope we all realize where this eventually leads: the banning of movie rentals entirely.
That leads into my final point, that making it harder for consumers to access and enjoy the movie and TV studio’s content does not help in the fight against piracy. I am not advocating piracy here in response to this, but the harder companies make it or more barriers the companies put up to access their content, they should not be surprised if people turn to other means. In that sense this issue is just another facet of the fight over SOPA/Protect IP, if companies offered easier ways to pay at fair prices to let us use their content, company likely would see more people take advantage of those opportunities. One example is the iTunes music store.